Experience Economy

The United States, the United Kingdom, and Germany lead the Experience Economy. These countries have strong capacity to develop the experience economy because of their strong cultural sectors and wealthy and sophisticated consumers. Developing the experience economy requires talent and creativity and can build on resources such as natural or cultural assets.

This explains why some large developing economies are better performing than many wealthier countries. China ranks 21st and is the best performing middle-income country. Brazil also performs well (27th) driven by a strong performance in Government Strategy and Policy. Eastern European & Central Asian countries are lagging in this trend.